WHAT COMPETING IN A HALF MARATHON REMINDED ME ABOUT ACHIEVING SUCCESS
I have just completed a half marathon – yay! I never thought I’d be able to do it and to be fair there was a lot more ‘fast walking’ than…
WHAT COMPETING IN A HALF MARATHON REMINDED ME ABOUT ACHIEVING SUCCESS
Where did all the real Christmas Cards go?
As published in the New Zealand Herald December 25th 2014 – http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11378818 Those who make an effort to send handwritten Christmas cards will always stand out from the deluge of e-cards,…
Helping Wendyl Nissen get through the ‘Poo’
Today Wendyl Nissen from Wendyl’s (one of our favourite clients) launched a new product… And I got to feature in her blog / newsletter…I think I’m ok with being the ‘Poo’ lady…
13 ways to make your customers’ day
From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can…
Developing a keyword strategy
Read this article to learn how to construct your first list of keywords and to get pointers on the overall keywords strategy. How to come up an initial list of…
Personas 101
Personas 101 – A Quick Guide to developing marketing personas Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target…
The ultimate F-word: Why failure can be good
Written by Amy Hamilton-Chadick for Westpac Red News. Read the original article here. Failure: For business owners, it’s the ultimate F-word. We don’t like to say it, or think about…
MKR – Help Support Josh & Aaron – One of our Icehouse Business Coaching clients
I am really rather privileged to work with some Kiwi celebrities…. Through my work with Kiwi owned businesses at The Icehouse. One of these is Aaron, one half of the MKR Josh…
A Day at The Races with Harold & The Life Education Trust
Our Principal | Business Coach, Debra, is a long time Trustee of The Life Education Trust. Each year they hold a large fundraising event at The Ellerslie Races, fondly know…
What your prices say about your business – Business Coach perspective
I love this article that was written by one of my fellow Icehouse business coaches. It was published in Idealog in May 2014: http://www.idealog.co.nz/blog/2014/05/what-your-prices-say-about-your-business What do your prices say…