Does Marketing Feel Like a Guessing Game? There’s a Better Way
Medium-sized businesses in New Zealand often find themselves stuck in a tricky spot. You’re too big to wing it with ad-hoc marketing, but not quite big enough to justify a…
Does Marketing Feel Like a Guessing Game? There’s a Better Way
The Power of B2B Email Marketing: Staying Top of Mind and Nurturing Relationships
In the world of B2B marketing, staying top of mind and nurturing relationships with clients and prospects is essential for long-term success. Email marketing remains a powerful tool in achieving…
Understanding the differences between GA4 and UA: Google’s retirement of Universal Analytics
As the digital landscape continues to evolve, businesses strive to gather accurate and comprehensive data to make informed decisions around their marketing. One crucial aspect of this process is web…
The key differences between B2C and B2B marketing.
During a workshop I facilitated with business owners last week, we spent time up front defining the differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. Although the workshop topic was…
4 ways businesses can make the most of A.I.
Introduction In recent years, artificial intelligence (A.I.) has become an increasingly popular buzzword in marketing. But for many, A.I. is still a bit of a mystery. You may know what…
Reassessing your marketing strategy
During my years in consultancy, I’ve noticed amongst businesspeople that the concept of marketing is often misunderstood to be limited to the promotional aspect of the business only, i.e. the…